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Slough of Despond 3: Advanced Blogging

18 Oct

Once again, i needed to use my RSS Feeds to write a blog based on an article i’ve read. This time, instead of focusing on Public Relations and the field i would like to enter once i graduate, i chose to concentrate on something of personal interest to me. Fashion.

I came across an article by about: Why the Fashion Industry won’t embrace Ann Romney, and i immediately took interest.

Michelle vs. Ann


“Michelle had stolen the hearts of the fashion industry well before she was first lady”

Since 2007, Michelle Obama has taken the fashion world by storm and has been heralded as the next Jackie Kennedy. Having already stunned the world with her magnificent fashion choices in President Obama’s past presidential campaign wearing designers like Jason Wu and Thakoon Panichgul and J.Crew and H&M Michelle landed herself a glowing Vogueprofile, inspired dozens of fan blogs which profiled her every outfit and counted several big-name industry players, including Anna Wintour as supporters.

Fast forward four years, and Michelle Obama is back on the campaign trail with a new sartorial competitor: Ann Romney, who is the wife of American businessman and politician Mitt Romney, the Republican nominee opposing Obama in the 2012 U.S. presidential election.

This article, in short, investigates the Runway to Win campaign, which is a project put together by fashion‘s First Lady, Anna Wintour, and which Michael Kors, Marc Jacobs, Diane von Furstenberg and Derek Lam (just to name a few) are a part of. Wintour is a avid public supporter of the Obamas, and has in past, held $30,000+ per person fundraisers for the commander-in-chief–one at her home and one at Harvey Weinstein’s–which were highly publicized and practically shut down all of downtown Manhattan. In addition to raising tons of money for the DNC, the events drew a star-studded crowd of celebrities and designers.

When you consider all of this, it isnt very hard to realise just why designers arent racing to dress the Romney’s – as it is commonly known that Anna Wintour is not really someone you say ‘no’ to when you’re a designer!!


michelle obama vs. ann romney


The Power of PR

16 Oct

Interpreters House Three required my to sign up to 30 RSS feeds based on my studies, my interests and my peers. With this, I decided to use Google Reader (as it was the only one i had heard of!)

Google Reader is a free, Web-based reader for RSS feeds. You can find feeds on nearly every Web site. RSS feeds offer a simplified view of Web content down to just text, pictures and videos–minus the site’s style and formatting, which can sometimes hinder or befuddle casual reading.

Google reader lets you subscribe to these feeds as easily as typing them into your browser’s address bar, and lets you read them like you’re browsing through e-mail.

I had already completed an Advanced Diploma of Public Relations at RMIT, however prior to studying the Bachelor of Professional Communications, which encompasses Broadcasting, Journalism and Public Relations – I was still uncertain of the direction in which I wanted to go.

Having now completed (almost) 2 years of journalism, broadcasting and PR, I now know with absolute certainty that after I graduate, I very much hope to get into the field of Public Relations and as such, I subscribed to various PR feeds. However, as you may or may not know, in order for any campaign to successfully work together, each field must have a solid understanding of all three types of media – and as such I became immediately interested in a feed which discussed the relationship between journalism and public relations:Relationships Between PR & Journalists Have Changed Forever.

PR-Squared is the blog of a globally recognised Social Media & Public Relations innovator, thinker & lecturer, Todd Defren. The blog itself as been listen as one of the top 50 blogs on AdAge’s Power150.

Defren is a principal at SHIFT Communications, a hybrid PR firm named “New Media Agency of the Year” in 2008 and “Agency of the Year” in 2007.  The $12M company works with clients such as Club Med, Quiznos, Jim Beam Brands, Bing and Wells Fargo.

“…if you’re doing your job right, a reporter will not only see you as a resource, but as an industry peer.  And that makes public relations more valuable, powerful and better in terms of what we can offer our clients….”

Main Points found in the Blog:

  • A mutually beneficial relationship:  Reporters need you as much as you need them. Reporters these days, are being challenged to churn out content FAST and they’re often relying on others to provide insight, quotes, access to spokespeople and in some cases, help educate them on a complicated or new topic.
  • Get connected:  Connect with reporters you meet on LinkedIn.  Even easier, follow them on Twitter or Google+ and subscribe to their feed.  “My best media contacts are people that I’m connected to on LinkedIn and I truly believe that sometimes, because they see my face pop up on their news feed, they remember to reach out with a source request.”
  • Reporters need to network, too:  More than ever, reporters are being measured by their social networks and how many people – hits – they can get to their stories and to then go back and share with their own networks. That is stressful! That being said, reporters know PR pros tend to be outgoing, well-connected individuals, and they may lean on you to broaden their reach.
  • Freelance writers are the way to go!:  And there’s more of them then there were four years ago.  Get in good with a freelancer and you won’t regret it – these are smart, driven and often very KIND people who at any given point could be writing something super niche, for a “smaller” outlet, and then next thing, contributing regularly to a column in a major business publication.  Because of the nature of operating solo and/or remote from the main news hub, freelancers are more likely to reach out with a media request and ask for help.
  • Share News/Information:  You have a reporter friend and they just wrote about your client and you’re PUMPED so you like it, tweet it, send it out to all your friends.  Your reporter friend appreciates this because they want more web traffic to their article and in many cases today, their boss is counting how many hits, RTs, comments, etc. that article receives.


Enchanted Ground: Locative Media

15 Oct

Over the past few months, I have been spending a lot of time in the RMIT Editing Suites for my Broadcast Media Radio Project. The Radio Project was based on a local comedy group, called Rue B Tuesdays.

Rue B Tuesdays is a comedy night, which runs for a month with the aim of focusing on particular acts who, although may be well respected by critics and the comedy circuit, aren’t generally known to the public and are thus somewhat hidden from common knowledge. The comedy nights run every Tuesday night at 7:00pm at Rue Bebelons, 267 Little Lonsdale St, for a $5.00 entry fee.

The aim of the Radio Project was to use the comedy night to create a 6-8 minute radio segment, which would be broadcasted on ABC’s 360documentaries. Through this, our Radio Group, A-Squared Productions would most frequently work in Edit Suit 16, 17 and 2. I would spend countless hours in the basement, and as such, decided to use it in completing my Locative Media task in Enchanted Ground Section.


I created a visual tag and attached it to the information board in building 9, level 1:

downstairs to the editing suites

Flipped Lecture Three: Taking Imagination Seriously

15 Oct

“It’s hard to believe that what I had imagined was now built, permanent and had lost nothing in translation…”


“Janet Echelman found her true voice as an artist when her paints went missing — which forced her to look to an unorthodox new art material. Now she makes billowing, flowing, building-sized sculpture with a surprisingly geeky edge. A transporting 10 minutes of pure creativity.”

LINK: Taking Imagination Seriously

Who is Janet Echelman?

Janet Echelman is an American artist, who specialises in public art installations and sculpture. Her public installations reshape urban airspace with monumental, fluidly moving sculpture that responds to environmental forces including wind, water, and sunlight. Graduating in honors in visual studies from Harvard University in 1987, Echelman moved to Bali, Indonesia to live and work for 5 years. In 2005, she created her first permanent installation, She Changes, in Porto, Portugal. Today Echelman has constructed net sculpture environments in metropolitan cities all around the world. She collaborates with a range of professionals including aeronautical and mechanical engineers, architects, lighting designers, landscape architects, and fabricators. According to Sculpture Magazine, Echelman’s work represents and signifies “a bold new direction for sculpture” and is “one of the truly significant public artworks in recent years.”


Key Ideas I found in this Lecture:

Imagination is everything when you’re a child. To a child, their imagination is real and important – and in some sense, it can define who you are. A child’s imagination is one of the most fundamental life skills which eventually assist in developing a reality, with its only boundary being in your head. This sense of imagination eventually becomes lost when we learn about boundaries, such as social boundaries, financial boundaries and educational boundaries. Upon watching this lecture, i got goosebumps. It was incredibly amazing to see one woman’s imagination created a dream, which in turn became a reality. These days, i find that my own imagination has been somewhat stifled amongst my day-to-day tasks, but after watching this flipped lecture, i feel compelled to tune into it more frequently.


This TED talk by Janet Echelman demonstrates how an artist takes her imagination seriously by working with her it, rather that against it. The end result, her public sculptures are what makes her  imagination real.

Flipped Lecture One: How Social Media can Change the World

15 Oct

“Media is Global, Social, Ubiquitous and Cheap”– Clay Shirky



“While news from Iran streams to the world, Clay Shirky shows how Facebook, Twitter and TXTs help citizens in repressive regimes to report on real news, bypassing censors (however briefly). The end of top-down control of news is changing the nature of politics.” –

From the minute Shirky began speaking, to his audience, I was immediately glued to my computer scree. I found his lecture to be  absolutely riveting and compelling. I was so absorbed by what he was saying I had to watch it a second time to begin taking down notes!

“This generation… is the largest increase in expressive capability in human history…”

Shirky begins his presentation by explaining the evolution of media over past 500 years and why social media has great potential to create a history. He describes social evolution as having 4 instanced in the past 500 years where media has changed enough to qualify as a ‘revolution’. These include:

  1. The Printing Press
  2. The Telegraph, then the Telephone (conversational media)
  3. Recorded Media (other than print); photos, recorded sound & movies
  4. Radio and Television

Then came the Internet. The Internet, Shirky explains, is the first medium in history that has native support for groups and conversation at the same time.Through this, Shirky explains that Social Media has the ability to empower people – from consuming information, to participation, producing content, to enabling new kind of co-operative structures (which aid people to create organized groups or networks), to helping to collaborate against repressive regimes (like China) – to report on real news through bypassing censorships.

Key insights gained from watching Shirky’s presentation:

  • Tools don’t get socially interesting until they get technologically boring.It isn’t when the shiny new tools show up that their new uses start permeating society, it’s when everybody is able to take them for granted.
  • In the case of social media, the tech transfer goes in the opposite direction that we think the tech transfer should go, from the developed world, to the developing world.
  • Because media is increasingly social, innovation can happen anywhere that people can take for granted the idea that we’re all in this together.
  • Media is less and less about crafting a single message to be consumed by individuals, and is more and more often a way of creating an envioronment for convening and supporting groups.
  • Media is increasingly a site of coordination, because groups that see or hear or watch or listen to something can now gather around and talk to each other as well.
  • Members of the former audience can also be producers and not consumers. Audiences’ are not longer disconnected from each other.
  • Media is more and more about crafting a single message to be consumed by individuals, and is more often a way in creating an environment for convening and supporting groups.

Clay Skirky

Who is Clay Shirky?

Clay Shirky is an American writer, consultant and teacher on the social and economic effects of Internet technologies. Shirky is a distinguished writer at the Arthur L. Carter Journalism Institute, has a joint appointment at New York University and is an Assistant Arts Professor in the New Media focused graduate Interactive Telecommunications Program. Shirky is a profound expert in social media and the Internet and has written and been interviewed extensively about the these topics since 1996.


“How can we make best use of this medium, even though it means changing the way we’ve always done it”

How I believe Social Media is changing the world:

  •  Social media allows connection across billions of lives on a one-to-one basis in a way which is totally new.
  • The connections social media allows us to make do not just run from the inside out (i.e. from a communications challenged society to the ‘free world’ and back) but also spread within.
  • Social media has maintained the world’s attention and momentum in movements which might otherwise have fizzed or been squashed by their own governments.


Creative Commons 101 and Managing Spam

26 Sep

Creative Commons

I have decided to license my blog under Creative Commons. The Creative Commons licence benefits the whole public sphere by allowing sharing and usage of creative works.

By licensing my blog with Creative Commons, it will allow me to contribute to the new digital era of sharing online work with people from all over the world. I have decided to do this because it will allow anyone to re-use, distribute or modify/remix my work – on the condition that they acknowledge me as the original creator.

Creative Commons License
This work is licensed under a Creative Commons Attribution-NoDerivs 3.0 Australia License.

The icon of the Person: ‘Attribution’ — You must give the original author credit.

The icon of the equals sign: ‘No Derivative Works’ — You may not alter, transform, or build upon this work.

Spam & Comments 

A spam comment is a comment which is posted automatically in blogs and websites by automated types of software – this type of spam is generally a comment, which has nothing directly related to the blog or article – but instead features irrelevant keywords or hyperlinks to other various pages.

WORDPRESS has an automatically built in system which allows users to filter comments, which include specific words – marking them for moderation or as spam itself.

This can be done by:

  • Logging in to your personal blog’s administration area;
  • Go to the ‘Settings‘ Section;
  • Select ‘Discussion‘;
  • Next, select the checkbox ‘Automatically close comments on article older than’;
  • Enter the number of days in the text box (for example 30).

This ensures that the comments are closed on any article which is older than the number of days specified by you.


A Passion for Pinning – Pinterest

24 Sep

Pinterest is a social bookmarking website, which allows users from all over the world to create, collect and share images based on various themes such as events, hobbies, food, fashion and other theme-based collections.

This new social networking site allows its millions of users to browse other pin-boards for inspiration and then ‘re-pin’ images to their own collections or ‘like’ photos, via a global platform of inspiration and idea sharing.

Bohemian Style Interior Design

With their mission being to;

“connect everyone in the world through the ‘things’ they find interesting”

Pinterest is becoming one of the fastest growing social networks online and is now the third-lagest networking site (closely following Facebook & Twitter).

I myself have recently become addicted to pinning. I spend countless hours searching through various images, which are of interest to me. My favourite categories include;


Food & Drink

Home Decor




Women’s Fashion

I also have my own user account:, which allows me to re-pin and like various images and share them with my friends.

Hello WordPress!

10 Sep


I am a professional communications student at RMIT University, and as part of my Networked Media subject for Semester 2, I needed to start up a Blog using WordPress.

Hope you all enjoy my posts!



personal style, minimalism & the perfect wardrobe

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